India is a developing nation, and in the last few years, the proportion of active Internet users has significantly expanded thanks to the 4G Internet revolution. People enjoy spending time online. The topic of “What is the Digital Marketing Career in India” arises since there are so many individuals using the Internet.
As a result, we will allay all of your concerns in this post and explain the breadth of a career in digital marketing in India as well as how to get started.
Let’s start by defining what digital marketing is.
Digital marketing: What is it?
Traditional marketing gave rise to digital marketing, which is only done online. Marketing is the practise of promoting the goods and services that any company offers. Through digital marketing, numerous companies promote their goods and services. Digital marketing encompasses everything from the supply chain to product promotions to price. You start learning digital marketing by doing an MBA in Digital Marketing.
Career Opportunities in Digital Marketing in India
Digital marketing in India has experienced exponential growth in recent years, and by the end of 2022, it is anticipated to have created more than 20 Lac jobs.
Everyone uses the internet in today’s current digital environment, regardless of their age or region. A business or digital marketer, however, cannot avoid these users. This is the only factor contributing to the enormous growth of the digital marketing industry in India.
Bonus Read: Best Digital Marketing Courses With Certifications.
Let’s look at some statistics that will help you see the value of a profession in digital marketing and its current expansion.
- At a 32% compound annual growth rate, internet traffic is expected to increase. “The online advertising business in India is expanding by 30% annually. according to reports given by INRB.
- According to surveys released in April 2017 by Google and KPMG, 9 out of every 10 new internet users in India over the next five years will likely speak a regional language.
- The native Indian language user base is projected to grow at an 18% CAGR and likely reach 500 million people.
- Around Rs 25,200 crores of advertising are thought to be given to digital media, which is a significant amount.
- The government’s support of digital India and numerous businesses based in India would likely result in more employment openings in the sector.
These were some digital marketing statistics. Let’s go on to learning about digital marketing careers in India.
Is a Career in Digital Marketing Promising in India?
In India, pursuing a profession in digital marketing is a wise choice. Since India has such a large population, demand and supply are always at their maximum levels. Here, marketing is essential for promoting or raising public awareness of a specific company’s goods. These businesses are using independent contractors to market their goods in an effort to establish a strong brand name.
Career Opportunities in Digital Marketing in India
As I’ve already indicated, India has a higher internet penetration rate than developed nations like the US and the UK. More and more customers are choosing online retailers over brick-and-mortar stores, and almost 90% of Indian enterprises allocate up to 15% of their marketing budget to digital marketing.
The job path in digital marketing offers a wide range of possibilities. You can pursue web design if you know how to code. If you have a talent for writing, you could eventually work as a content writer. There are numerous popular career paths in digital marketing, including that of an SEO analyst, manager, Youtuber, affiliate marketer, or social media influencer.
The nice aspect is that you may also work independently. Projects are assigned to freelancers by the business they are employed by. The greatest option for you at first is freelancing; later on, you can even start your own business. If you believe you are an expert in a few regional languages, you can pursue a career in digital marketing in India. It is crucial for businesses to continue their marketing efforts in rural areas, which can only be done through the use of regional tongues.
● Seo (search engine optimization)
Jobs or services related to search engine optimization (SEO) are in crazy demand today. Anyway, many businesses are now operating online thanks to the pandemic. Any internet business must consider the importance of traffic.
If your website receives a lot of appropriate traffic, you can produce a lot of leads for your company. Simply directing appropriate traffic to a business’s website will increase your earnings. A guy who works in SEO does this. The SEO specialist examines the whole website, works on various keywords and directs targeted visitors to a website. They continue creating performance reports and contacting the business with thorough questionnaires.
The SEO sector has many positions, including managers, specialists, and executives, and these positions are well paid.
● Content Writer
Don’t waste your writing skills if you have them; you should think about working as a content writer. For those looking to work in digital marketing in India, this profile is ideal. Here’s the catch: writing on the web differs greatly from writing straightforward essays or books.
A content marketer is in charge of creating optimized material that is in tune with keyword research, the SEO team, etc., and is trending internationally. Here, you can also work for yourself. It’s a good method to get started as a writer.
For this job description, one merely requires creativity in one’s thought process, language proficiency, and the capacity to understand anything one reads (research for producing the material). A yearly salary of 3-5 lakhs is what you can anticipate as a content writer.
● Web development and design
The websites for the business should be coded, built, and maintained by a web designer or developer. Simply put, these are the people who created the wonderful websites you visit on a daily basis.
It takes a strong knowledge of computer languages like HTML, CSS, PHP,.NET, JavaScript, and CMS like Magento, WordPress, etc. to become a web designer or web developer. You can work as a freelancer, which is one of the hardest professions available right now because businesses are using them for their tasks.
A web designer and developer makes between 4-6 lakhs per year, or possibly more, depending on the company they freelance for and the payment they receive for the job. As well
● SEM
One of the most effective ways to expand a business in today’s fiercely competitive industry is through search engine marketing, or SEM. There are millions of enterprises functioning worldwide, all aiming for popularity and branding. This is where search engine marketing enters the picture, as it is a fantastic technique to market goods and expand a firm.
The use of paid adverts in corporate marketing is known as SEM. Search Engine Results Pages, or SERPs, will display these adverts.
● Social media manager
A social media executive or manager is someone who manages social media platforms like Instagram, Twitter, Pinterest, Facebook, etc. They nearly interpret social media, examine social media trends, and then coordinate strategies with the graphics and the content team.
The sole requirements for this profile are a propensity for creativity and sufficient knowledge of social media networks. Back then, this position did not call for a certain set of Web designing and content writing skills. Simply following trends on social media platforms is all that’s required.
As a social media manager or executive, you should budget between Rs. 4- Rs. 7 lakhs annually for your salary package.
Advertisers place bids on keywords that users of search engines like Google enter when looking for certain goods or services; they are constantly looking for ways to have their product appear at the top of results for any given product search on Google or any other search engine.
An experienced search engine marketing analyst can anticipate earning between Rs. 4 and Rs. 4.5 lakhs per year.
● Digital Marketing Manager
A digital marketing manager’s duties include overseeing a client’s portfolio and looking for methods to enhance the client’s online presence. Managers of digital marketing are typically expected to have extensive marketing industry experience. Additionally, he ought to have some prior experience providing help to consumers.
A digital marketing manager needs to be able to handle and manage the digital technologies that are utilised to plan the performance of a business. These were some of the traits that were frequently seen in digital marketing managers. In addition, marketing managers needed to build strong client relationships and a large network of contacts, thus they needed to be persuasive.
The salary of the digital account manager reflects his qualifications and working history. Still, you can anticipate a base salary of 7–10 lakhs annually. It may even increase.
Among the areas of digital marketing were those. Other career options in digital marketing include graphic design, copywriting, and many others.
How Can I Begin My Digital Marketing Career in India?
Starting a profession in digital marketing is a really smart move. Anyone from a variety of backgrounds, including the arts, business, and sciences, can readily apply for work in digital marketing.
How to Begin a Career in Digital Marketing is the current query.
You should first eliminate any negative perceptions you may have about digital marketing. Imaginations such as Only specialist professionals are provided positions, or specific degrees or specialized training are necessary to apply for the job one requires a basic understanding of digital marketing, how it operates, and how revenue in this sector is made.
You begin by just taking up an online digital marketing course and implementing whatever you learn in your business or by taking up various digital marketing internships.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.